Cultural Intelligence

Why we feel, think, decide, and buy.

Sunday, November 26, 2023

Slate Magazine interview, "The Davy Crockett Craze," August 31, 2023

 

https://slate.com/podcasts/one-year/s5/1955/e2/davy-crockett-craze-1955-walt-disney-television-movies-disneyland



Posted by Margaret J.King,Ph.D. at 5:29 AM No comments:
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Margaret J.King,Ph.D.
Margaret J. King is Director of the Center for Cultural Studies & Analysis. She is a nationally recognized expert on consumer behavior and wrote the seminal appreciation of theme parks as cultural products. She received the first graduate degree ever earned in Popular Culture from the Center for the Study of Popular Culture and the Ph.D. in American Studies from the University of Hawaii. Research at the Culture Learning Institute at the East-West Center included fieldwork in Tokyo and Kyoto. Her research areas range from theme parks, museums, the popular arts, the nature of creativity, film, television, cross-cultural issues, and marketing, to consumer psychology, decision-making, and culture theory.
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The Center

The Center

We are the Center for Cultural Studies & Analysis

Dr. King is Director of the Center, a think tank that researches, analyzes, and charts the powerful subconscious drivers of choice that direct consumers’ buying choices at the emotional level. We operate from over a quarter-century of deep research into the human factors that shape and direct decision-making below our conscious awareness.

We have provided next-level actionable solutions for clients as diverse as Walt Disney Imagineering, Pfizer, Novartis, The International Dairy Foods Association, P&G, The Scotts Company, Sea World, Best Buy, DuPont, Morgan Stanley, and NASA.

Our deep database of human behavior—the unconscious influence of variables such asculture, age, gender, context, and uncertainty avoidance—gives our clients the unique ability to understand and anticipate consumers’ future behavior with a high degree of certainty. There is no more valuable insight for strategic planning, marketing, advertising, and
new-product development.





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